Privacy Policy

Last updated: 06 July 2026

This Privacy Policy explains how Beauty Formulas collects, uses and protects personal information when you visit our website, contact us, create an account, sign up to emails or place an order.

Beauty Formulas is operated by Drammock International Ltd. (“we”, “us” and “our”).

Our contact details are:

  • Email: enquiries@beautyformulas.co.uk
  • Postal address: Tower House, Westfield Ind Estate, Kirk Ln, Yeadon, Leeds LS19 7LX
  • Company number: 02865882
  • VAT number: GB 651823048

Personal Information We Collect

We may collect the following personal information:

  • Identity information, such as your name.
  • Contact information, such as your email address, billing address, delivery address and phone number.
  • Order information, such as products ordered, order value, delivery method, payment status, returns and customer service history.
  • Account information, such as login details and account preferences if you choose to create an account.
  • Payment information. Payments are processed by our payment provider and we do not store full card details on our website.
  • Marketing preferences, such as whether you have opted in to receive email marketing.
  • Website and technical information, such as IP address, device type, browser type, pages visited, basket activity and cookie preferences.
  • Messages you send to us through contact forms, email or customer support channels.

We may also collect information from third parties where needed to run the website and process orders, such as payment providers, delivery providers, analytics providers and ecommerce platform services.

How We Use Personal Information

We use personal information to:

  • Process and deliver orders.
  • Take payment and prevent fraud.
  • Provide customer support.
  • Manage returns, refunds and complaints.
  • Create and manage customer accounts.
  • Send service messages, such as order confirmations, delivery updates and important account notices.
  • Send email marketing where you have signed up or where the law allows us to contact you.
  • Improve our website, products and customer experience.
  • Run analytics and ecommerce tracking.
  • Keep the website secure.
  • Meet legal, tax and accounting obligations.

Our Lawful Bases

We rely on the following lawful bases under UK data protection law:

  • Contract: to process orders, provide account features, handle delivery and manage customer service.
  • Legal obligation: to keep accounting, tax, transaction and compliance records.
  • Legitimate interests: to operate and improve our business, prevent fraud, secure the website, respond to enquiries and understand website performance.
  • Consent: for email marketing where consent is required, and for non-essential cookies or similar technologies where required.

Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect anything we lawfully did before you withdrew consent.

Email Marketing

If you sign up to receive emails, we may send you skincare tips, product updates, launch news and offers.

The email marketing platform is Brevo. You can unsubscribe at any time using the link in our emails or by contacting us.

Cookies And Analytics

We use cookies and similar technologies to run the website, support WooCommerce basket and checkout functionality, remember preferences, understand website use and, where enabled, measure marketing performance.

For more information, see our Cookie Policy.

Who We Share Personal Information With

We may share personal information with:

  • Website, hosting and technical support providers.
  • WooCommerce and WordPress service providers.
  • Payment providers, including Stripe.
  • Delivery and fulfilment providers Royal Mail.
  • Email marketing providers Brevo.
  • Analytics providers, such as Google Analytics and Google Tag Manager, if enabled.
  • Advertising platforms, such as Google, Meta, TikTok or Pinterest, if enabled.
  • Professional advisers, such as accountants, lawyers and insurers.
  • Regulators, law enforcement or public authorities where legally required.

We only share personal information where we have a lawful reason to do so.

How Long We Keep Personal Information

We keep personal information only for as long as we need it for the purposes described in this policy.

Typical retention periods are:

  • Order, payment, tax and accounting records: up to 6 years after the end of the relevant financial year.
  • Customer account data: for as long as the account remains active, then for a reasonable period afterwards.
  • Customer service messages: for as long as needed to respond and keep a record of the issue.
  • Marketing data: until you unsubscribe or withdraw consent, then we may keep a suppression record so we do not contact you again.
  • Cookie and analytics data: as described in our Cookie Policy and provider settings.

These periods may change if we need to keep information for legal claims, fraud prevention, regulatory reasons or dispute resolution.

Your Rights

You have rights over your personal information. These may include the right to:

  • Access the personal information we hold about you.
  • Ask us to correct inaccurate information.
  • Ask us to delete information in certain circumstances.
  • Ask us to restrict how we use your information.
  • Object to certain uses of your information.
  • Ask for your information in a portable format in certain circumstances.
  • Withdraw consent where we rely on consent.

You also have the right to object to direct marketing at any time.

To exercise your rights, contact us at enquiries@beautyformulas.co.uk.

Complaints

If you have a concern, please contact us first so we can try to resolve it.

You can also complain to the Information Commissioner’s Office (ICO), the UK data protection regulator:

Changes To This Policy

We may update this Privacy Policy when our website, services, suppliers or legal obligations change. The latest version will be published on this page.